Today, globalization poses significant challenges to the survival of traditional forms of craftsmanship. In search of livelihood and lack of opportunities, rural artisans have abandoned their traditional crafts and migrated to city fringes; leading to the slow but sure death of the arts and marginalizing skill capabilities, along with many families struggling to make ends meet.
The Crafts Revival initiative is an opportunity to keep Punjab’s rich craft heritage alive, and be a source for the re-learning and re-creating of the craft, that appeal to modern consumers.
We work on the principle that access to knowledge and information forms the core for empowerment and change.
Conduct designer-artisan collaborative workshops to re-define products suitable for new markets by bridging the gaps.
Identify common socio-economic backgrounds and skills in community groups to self help groups and create an environment that fosters collaborative learning.
Provide material, infrastructure, and training, to operationalize production, ensuring sustainable markets for products and employment for artisans.
Instrumenting improvements in rural women's physical and mental outcomes by building awareness, knowledge and decision-making abilities - breaking the transgenerational cycles of bias.
Promoting economic growth through the creation of rural women alliances that in-turn encourage and empower members with support, education, and finances.
Restoring Punjab’s ecological balance through plantation drives and afforestation with indigenous plant species.
Your donations will help us give people of Punjab interventions they need, for a better life, a better future.
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